A Way Home VA

Board of Directors

Jessie Jolla
Executive Director

Carlfred Giles
Fractional CMO

Carlfred Giles is an accomplished Fractional Chief Marketing Officer (CMO) with a track record of excellence in steering companies towards remarkable growth and brand enhancement. With over a decade of experience in marketing and strategic leadership, Carlfred has become a trusted advisor and an asset for various firms, particularly those in the tech and startup sectors.

His career began with a solid foundation in marketing, where he honed his skills in digital strategy, brand management, and market analysis. Carlfred’s expertise in these areas quickly translated into leadership roles, where his innovative approaches to marketing strategy significantly boosted brand visibility and revenue for the companies he worked with.

As a Fractional CMO, Carlfred’s role involves providing part-time, high-level strategic guidance to multiple companies. He specializes in devising tailored marketing strategies that align with each company’s unique goals and challenges. His ability to work across diverse industries and his keen understanding of market trends have made him an invaluable resource for businesses looking to scale efficiently.

Carlfred is particularly adept at leveraging digital marketing tools and data analytics to drive decision-making and measure performance. His approach combines the latest in marketing technology with a deep understanding of consumer behavior, ensuring that marketing efforts are both innovative and effective.

In addition to his professional achievements, Carlfred is a passionate mentor and speaker. He frequently shares his insights at industry conferences and enjoys guiding the next generation of marketing professionals. His commitment to continuous learning and adaptation is a hallmark of his work ethic, keeping him at the forefront of marketing innovation.

Carlfred is a Google Certified Ecommerce Expert, Hubspot Certified and continues to expand his knowledge through professional development courses and certifications. His leadership and strategic insights make him an exemplary Fractional CMO, driving growth and success for the companies he partners with.

Charles G. Chandler
Board Member

Walter Huston
Board Member

Walter Huston is the Executive Director of The Phoenix Project: Community Development Foundation and serves on its board of directors. Before assuming the position of Executive
Director in May 1995, Walter served in the United States Navy and operated a video rental business in Fayette, MS.

Walter has worked in local government positions as City Planner, Land Use Planner, Economic Developer and County Administrator. He is skilled in grant writing, nonprofit program management & administration. Walter’s primary focus is community and economic revitalization in Southwest Mississippi communities.

Walter earned a Bachelor of Science Degree from The University of Southern Mississippi,
where he was an Honor Student (1986), he appeared in the 1985 edition of Who’s Who in
American Colleges and Universities.

He is a graduate of The University of Southern
Mississippi New South Economic Development Course (1998), he also is a graduate of KELLOGG PRO-MS Leadership Training Program (1991-1992), this program was designed to identify and train community residents to become community leaders in Mississippi.